Since the N.I.C.E. (New Italian Cinema Events) festival has landed for the first time in Russia 20 years ago, the interest demonstrated by the audience filling the theaters of Moscow and St. Petersburg has been continued, creating a vibrant and participatory debate with the authors of the films presented. Over the years, the festival has widely spread from its first two major cities throughout Russia, recording as many as 11 urban centers involved in the event today.

The key to such success can be found in N.I.C.E.'s peculiar mission to internationally promote not only Italy's popular directors and actors, but also its emerging authors, contributing in drawing an eloquent picture of the evolution of Italian cinema, while offering unprecedented opportunities to grasp the new artistic and cultural trends within the film landscape.

Every year N.I.C.E. pays tribute to a selection of directors who have debuted with the festival and subsequently, thanks to a brilliant career, have established themselves internationally. This was the case for directors such as Paolo Sorrentino, Matteo Garrone, Francesca Archibugi, Mario Martone, Paolo Virzì, Alessandro D'Alatri, Marco Pontecorvo, Valeria Golino and many others. This will certainly be the case for a new generation of up-and-coming authors.

As part of its mission, N.I.C.E. has always been committed to guaranteeing adequate space to reflection and discussion, while representing a great opportunity to grasp any creative and cultural changes in the landscape of today’s film industry. Therefore, the festival has become a much awaited event in every country it has taken place, from the USA to Russia, from the Netherlands to Morocco, from China to Ukraine.
N.I.C.E. also constitutes a moment of encounter, an occasion for research and analysis of the new artistic and cultural trends which pays tribute not only to the theatrical experience, but also to everything happening behind the scenes of a film production, celebrating all those key players that are too often neglected (professionals such as editors, writers, operators, critics). In doing so, N.I.C.E. has encouraged the dialogue between different generations and cultures held at some of the most prestigious universities and schools in every country hosting its showcases.
The festival keeps focusing on detecting new trends, creative experimentation, and all aggregations in place in Italy between filmmakers, actors, producers, emerging authors, most of whom have been showcased by the most influential international festivals worldwide, such as Cannes, Berlin, Toronto and have come home with very prestigious awards. Such dedicated work has contributed in increasing the festival’s audiences over the decades, while also attracting the attention of American producers and distributors who in the past few years have started releasing the films showcased by N.I.C.E. or co-producing their remakes.
As a result, there is now a long-lasting bond between the festival’s audience, productions, distributions, and all national and international institutions annually supporting and cooperating with our showcase, all sharing the same perception of cinema as a cultural expression and a cornerstone for every human and political project, becoming crucial in times of crisis and loss of prospects and hopes.
In such times, where we can all feel a sense of cultural impoverishment and where the future of the film industry itself feels uncertain, Italian cinema and its typical unpredictability is still, despite it all, in the limelight.
We would like to thank all those who contributed to the realization of this festival:
The Italian Ministry of Heritage and Culture - Cinema Department, the Italian Ministry of Foreign Affairs (Embassies, Consulates and Italian Institutes of Culture), the Department of Culture of the City of Florence and the Tuscany Region, Fondazione Sistema Toscana - Regional Media-Toscana Film Commission,We thank the producers and distributors, especially Rai, Rai Cinema, Rai Com, Intramovies who continue to give credit to N.I.C.E. for its unique ability to identify and promote emerging writers, and N.I.C.E.’s staff for their enthusiastic and dedicated work.